• business-to-business • consumer • financial • media • staff/HR

Business-to-Business Market Research

Terra Nova provides a full range of business-to-business market research services. A breadth of experience gained from regular market research projects for UK High Street banks has widened to cover a range of business-to-business sectors allowing us to draw out the required intelligence with insight, clarity and accuracy.

Tony Halliwell of Terra Nova research has B2B market research experience in sectors as diverse as:

IT Department managers/directors - exploring the purchasing path (and internal politics) of major capital expenditure programmes

Private and Public sector purchasing department heads - examining purchase path for photocopiers and attitudes towards new technology

Health Authority purchasing department heads and nurses – attitudes towards Kings Fund beds

Planners and Client advertising managers – attitudes towards the radio as an advertising medium

Urological Consultants and General Surgeons – attitudes towards cancer treatments

Architects – attitudes towards different building materials and their creative challenges

Directors of international banks, stockbroking houses and pension fund managers – attitudes towards a new stockmarket investment instrument

Marketing, Financial and General Managers of insurance, pensions and investment houses – attitudes towards virtual banking

Personnel/HR managers – attitudes towards different degrees/qualifications

Many of the business-to-business sectors researched have been esoteric and technically challenging, requiring a fast learning curve in order to talk to respondents at their own level, be taken seriously by them and get the most out of interviews. A great deal of pleasure and satisfaction are derived from being told “you’ve got 15 minutes”, only to be drawing the interview to a close an hour and fifteen minutes later.